Maxi Zoo and Royal Canin join forces to promote specialist pet nutrition
Maxi Zoo, in partnership with Royal Canin, is launching a campaign highlighting the importance of a properly selected diet in looking after the health of dogs and cats. Royal Canin Veterinary Health Nutrition specialist foods are available in Maxi Zoo shops, where trained advisers can help pet owners find a product in line with their vet’s recommendations.
For certain health issues, a properly selected diet can be an important part of treatment and help improve the animal’s quality of life. That is why Maxi Zoo shops stock Royal Canin Veterinary Health Nutrition (VHN) products, developed for dogs and cats with specific health needs. Their availability is part of a broader strategic direction for Fressnapf | Maxi Zoo, moving away from being merely a retailer of pet products towards becoming a trusted partner that supports pet owners in the areas of health, preventative care and nutrition.
Experts are now highlighting how to correctly introduce specialist products into pets’ diets. The key is an accurate diagnosis. Veterinary diets should be used following consultation with a vet and in accordance with their recommendations. The role of Maxi Zoo’s advisers, meanwhile, is to help pet owners find the right product from the range.
– Today’s pet owners expect much more from us than just a wide selection of products. They are looking for knowledge, advice and solutions that support their pets’ health. Now, in partnership with Royal Canin, we are offering scientifically-based nutritional solutions in high-street shops across Europe. We want to ensure pet owners have access to specialist foods recommended by a vet and help them find the right products with the support of trained in-store teams,” says Mikko Forsström, Chief Commercial Officer at Fressnapf | Maxi Zoo.
– At Maxi Zoo, we aim to support pet owners at different stages of their pets’ lives, including when specific health needs arise. That is why specialist veterinary foods are available in our shops. However, we would like to emphasise that a clear division of roles is extremely important in this area. The vet diagnoses the pet and decides whether it needs a specialist diet. For our part, we ensure that, once such a recommendation has been made, the pet owner has easy access to the appropriate products and can count on the help of our advisers in finding the right solution,” says Wojciech Kamiński, Managing Director of Maxi Zoo Polska.
Nutrition as part of healthcare
A properly selected diet plays an important role in managing many health issues in dogs and cats. Specialist veterinary diets, always used following consultation with a vet and tailored to the needs of a specific animal, support the care of a sick pet. The availability of Royal Canin Veterinary Health Nutrition products in Maxi Zoo shops means that, once they have received a vet’s recommendation, pet owners can find the food they need whilst doing their regular pet shopping.
– Our shared aim is to support pet owners in meeting their pets’ individual health needs by providing easier access to veterinary diets recommended by a vet. By expanding our range in high-street shops in partnership with Fressnapf | Maxi Zoo, we are making specialist, science-based nutritional solutions available in the very places where pet owners already regularly shop for their pets. – says Renke Schierhold, Fressnapf Account Director at Royal Canin.
The partnership with Royal Canin forms part of Fressnapf | Maxi Zoo’s long-term strategy in the area of animal health. Specialist nutrition is one element of this approach.
An animal’s health depends on many factors: the pet owner’s attentiveness, the vet’s knowledge and diagnosis, a suitably tailored diet, and access to reliable support. Fressnapf | Maxi Zoo aims to support pet owners at various stages of their pets’ lives, providing them with access to knowledge, advice and solutions tailored to their needs.
About Royal Canin
ROYAL CANIN® is part of the Royal Canin Division, which belongs to Mars Incorporated, and is a global leader in nutrition that supports the health of cats and dogs, pursuing the mission of A BETTER WORLD FOR PETS. The company was founded in 1968 by the French veterinary surgeon Dr Jean Cathary. Royal Canin develops precise, science-based nutritional solutions for cats and dogs, available in specialist pet shops and veterinary practices worldwide.
Royal Canin develops nutritional knowledge and solutions in collaboration with animal care specialists, including breeders and vets. The starting point for product development is the nutritional needs of dogs and cats. Factors taken into account include, amongst others, the animal’s age, lifestyle, size, breed and individual sensitivities.
